✦ Strategic & Operational Mktg:
Development of growth plans tailored to the target market.
✦ Branding & Rebranding:
Design, launch, or relaunch of corporate and brand identity.
✦ Product Policy & Product Mix:
Structuring, sampling, and optimization of collections or product families.
✦ Pricing Policy:
Pricing strategies calibrated to brand positioning, with targeted interventions in global sourcing.
✦ Distribution Policy:
Development and positioning across retail, wholesale, and digital channels in alignment with brand equity.
✦ PR & Promotion:
Public relations activities designed to enhance perceived brand value.
✦ Creative & Art Direction:
Supervision of the brand's visual and conceptual identity.
✦ Styling & Content Creation:
Trend research and production of high-end visual content.
✦ Web Design:
Design and development of web and e-commerce interfaces optimized for conversion.
✦ Social Media Mgmt:
Strategic storytelling and social media channel management supported by AI.
✦ Procurement & Quality Control:
Supplier selection and standardization of quality processes across the supply chain.
✦ Warehouse Design & Automation:
Layout study, engineering, and automation of logistics flows to drastically reduce lead times and operational costs.
